A Clean Car Does a Body Good!

For the entire month of May, select Super Wash® car washes hosted a FoodRaiser to raise money for local food pantries. $42,550 was collectively raised with an average donation of $250.00 made to each participating food pantry. All of the money raised will stay in the local community to benefit local families.

Bob Black, Co-Founder and CEO of Super Wash, Inc. remarked, “So many really wonderful people and hard-working families are struggling right now through no fault of their own. I began my career as a high school biology teacher, so it is particularly hard for me to grasp how many kids are going hungry, especially during the summer when school is out. We are so pleased to be able to make a positive difference in some small way through our FoodRaiser.”

On their website, Feeding America, the nation’s leading domestic hunger-relief charity, states, “For every $1.00 donated Feeding America can provide 7 meals to men, women and children facing hunger in our country.” While food procurement and distribution challenges alter the number of meals, or pounds of food, that a $1.00 donation can provide in different parts of the country, it is notable that in Omaha, NE $1.00 donated to a local food pantry can buy $9.00 worth of food and in northeast Indiana $1.00 can buy 5.5 pounds of food.

Founded by Bob and Mary Black in 1976, Super Wash is the nation’s largest car wash franchisor/operator with 305 locations in twenty-one states. Visit www.superwash.com to find the Super Wash closest to you.

An Opportunity to Be A Part of History, Continued...

In Part One of this very engrossing two part series of blogs on the SBLS, I referenced baseball’s opening day, and voiced the sentiment that many IFA leaders were heading to D.C. with a sense of optimism because we felt we could truly make a positive difference. Well, now a week later, I can whole-heartedly say that last week’s Small Business Lending Summit (SBLS) was one for the record books and I absolutely DO feel like everyone in the room made a positive difference!! Think of the SBLS as the baseball game where each team scores every inning – one for you, one for us, two for you, two for us. My opinion is this “game” is far from over, but our team (the franchise community, the bankers and the policy makers) is currently leading against team No Money for You. We’re only in the bottom of the 2nd inning though, so what we have to do now is be relentless in keeping the pressure on in order to sustain our advantage.

I believe IFA Chairman, and McDonald’s franchisee, Jack Earle summed up the day very well when he said, “The dialog was at times tense and always enlightening”. At one point, there was a lot of “respectful disagreeing” going on, but even after that particular presentation the panelist came off the stage and offered a pat on the fanny to the crowd (metaphorically speaking, of course). True progress cannot be made unless all parties really make an effort to understand the opinions and views of their counterparts. I believe the SBLS absolutely provided the right environment for progress to materialize.

Here are my Top Ten SBLS “Plays of the Day”:

*There is an estimated $10.4 billion dollar demand for capital by the franchise community. Unfortunately, there’s only an $8.4 billion supply available leaving us with a $2 billion “lending gap”. This could seriously further impede the already slow economic recovery.

*When conference attendees are warming their hands by the coffee table heat lamps and wrapping themselves in tablecloths, it’s too cold in the room!

*Five Guys Burgers is estimated to have 1,000 locations by the end of 2011. How have I not eaten at one yet?

*Karen Mills, SBA Administrator, says the three reasons why banks aren’t lending are: 1) they don’t want the risk, 2) they don’t have any capital, 3) regulatory restrictions.

*The US borrows $4 billion dollars per day!

*Tony Wilkerson, CEO of the National Association of Government Guaranteed Lendors (NAGGL) says, history shows direct correlation between small business access to credit and job creation.

*Steve Moore of the Wall Street Journal says history is clear that the economy does worse when one party (either party) controls government. Divided government equals best economic situation.

*Dr. Jeffrey Rosensweig, Associate Professor of International Business and Finance, and Director, Global Perspectives Program, Emory University, says two words to remember regarding franchising: “Resilient” and “Locomotive”. The franchise model is resilient and franchising can be a locomotive for growth.

*It is possible to run a 9 ¼ hour event with 200 attendees, 47 speakers, 5 panels, a white paper release, senior government officials and media and have it finish exactly on time! Amazingly well-done!!

*There are at least nine “C’s” in lending, not just collateral, capacity and character. A tenth was suggested to be added, “Common Sense”.

An Opportunity to Be A Part of History

Baseball’s opening day has arrived, and, as always, optimism overfloweth on opening day! Next week, myself, and many others, will head to Washington, D.C. for the Small Business Lending Summit (SBLS), and we will be armed with that same sense of optimism as we strive to truly make a positive difference. Just like with opening day, the SBLS marks an opportunity for a fresh start, a chance for us to step up to the plate and swing for the fences! If, collectively, we accomplish the objectives set forth for this event, we will: educate lendors and policy makers alike on the power of franchising, build communication bridges between each of these communities and encourage them to make credit more accessible to our organizations, thus letting us get back to what we do so well – fulfilling the American Dream and getting Americans back to work!

Let’s be honest, most of us are never gonna make history by hitting 73 home runs in a single season, or by taking part in turning a triple play, but we can make history in the arena where we serve. That’s exactly how I view the SBLS, a chance to (in some very small way) be a part of history. Won’t it be awesome when franchise businesses are highlighted in the footnotes of history books as being responsible for restoring economic stability in the United States?!

I am going to D.C. for my parents, two wonderful kids from Iowa who had to figure out how to make ends meet in the mid-1970’s, so they took the $17.42 they had and turned it into the construction of over 700 car washes across this great nation. More people should have the opportunity to be like Bob and Mary Black.

I am going to D.C. for my two little boys who deserve a chance to know a future where anything is possible, not a future where little is possible.

I am going to D.C. for you and me, because the people of franchising are some of the best I have ever known, and you deserve a chance to surpass all of your projections and expectations!

So, you see, it’s game time. I assure you, those of us going to D.C. to represent you, franchising, and the IFA, will do everything we can to “knock it out of the park”!! Let’s play ball!

Follow me on Twitter @superwashsusan for live updates from SBLS. Search for hashtag #SBLS.

SW Annual Holiday Promotion

We are T-1 day from the launch of our annual Holiday Promotion and we are all really excited for what the winter season may hold for Super Wash. We have had a SUPER fall so far, having had an opportunity to be out on the road meeting with many of our wonderful managers and attendants. We know they are going to do their best to make a positive difference to our customers, and that feeling is just wonderful.

If you happen to live near a Super Wash, please head out to the wash this weekend as approximately 175 of our stores will be giving away FREE WASHES this Friday and Saturday (Nov. 19 and 20) to celebrate the kickoff of our Holiday Promotion. Tokens will be on sale at the biggest discount of the year and make great gifts for those special people on your holiday list who "have everything" or who are hard to buy for.

All of us at Super Wash, wish you and your family a joyous Thanksgiving. Thank you for all you do to be SUPER!

Next Generation of Talent

I had the pleasure of meeting two young guys this week who, like me and my sister, grew up in the car wash industry. Both Ryan and Kyle are doing some cool and innovative stuff to bring more awareness, via newer technology, to the car wash industry. What I especially liked about these guys is how both of them seem to have a real sense of need to give back to the industry in which they were raised. As you can probably imagine, car washing is very much a family business venture. It was that way when we started in the 70's and it's still that way today. What we are experiencing now though is the next generation coming into their 20's, 30's and 40's and really putting their mark on this industry.

Ryan and I had a chance to work together yesterday on a podcast focused on community involvement and fundraising, and he did a really nice job as the host. The podcast will likely be posted either today or early next week at www.washideas.com. It is also available as a podcast through itunes. Ryan produces this podcast as basically a hobby and his day job company, Wash Card Systems, allows him to do so on company time. Now that's thinking outside the box!! I applaud both Ryan and Wash Card Systems for their efforts to make this industry more inclusive. Thank you!

Kyle is creating "behind the scenes" looks at different companies in the car wash industry. He is posting those looks on his website www.carwashtv.com. Another great and innovative offering by some of the car wash industries next generation of talent.

Who's next up in your industry? What are they bringing to the table? Are you listening to what they are saying? How can you mentor them into being the next generation of leaders? All good things to be thinking about...

Until next time, be SUPER!!
Susan

1st Annual FoodRaiser a SUPER Success!

For the entire month of May, select Super Wash® car washes, hosted a Food-Raiser to raise money for local food pantries. I am very thrilled to report we collectively raised $52,460 with an average donation of $325.00 made to each participating food pantry! There were 162 participating facilities contributing to that $52,460 donation. All of the money raised will stay in the local community to benefit local families.

On their website, www.feedingamerica.org, Feeding America, the nation’s leading domestic hunger-relief charity, states, “For every $1.00 donated Feeding America can provide 7 meals to men, women and children facing hunger in our country.” This means that the $52,000 Super Wash donation will provide 364,000 meals to hungry families in the local communities we serve. If you are so inclined, please consider making a donation to Feeding America, or your local food pantry, to help those in need during these challenging times.

A big THANK YOU to all who helped make our first FoodRaiser a SUPER success!! It is our intention to make this an annual event. As Mary (my mom and co-founder of Super Wash) says, “A clean car does a body good!”

Until Next Time, Be Super!!
Susan

So Many Without Food

For purchases made in the month of May, Super Wash will donate $1.00 for every "Super Wash" automatic car wash and $1.50 of every 4-token package to local food pantries. We recognized a great need that we hope to be able to help fill in some small way, and what we have learned along the way has been very powerful. Did you know there are many families, kids particularly, right here in this country who go extended periods of time without eating? I learned that summer is one of the highest demand periods for Food Pantries because kids are not in school where they would otherwise have gotten state-funded lunch. As a kid growing up in a small farming community in western Illinois, I always cheered for snow days in the winter, even if we had to make them up later on. Do you know who doesn't root for a snow day? Kids who will not eat that day because they are not in school. Many of these kids do not have sufficient nutrition over weekends for this very same reason.

We have been so fortunate to talk with the wonderful volunteers who keep these Food Pantries running. What wonderful work they are doing! I got shivers the day we heard, "You have just answered a prayer for us." We are so grateful to be able to help local families in the communities we serve.

Please consider making a donation to your local Food Pantry - no matter the time of year. Food is great, cash is always welcome (in many communities, they use the cash to buy vouchers to the local grocery stores so families can buy perishable items the Food Pantry can't readily provide) and volunteered time is a very valuable commodity. These are tough times for many Americans. Let's commit to making a positive difference this May, and always! Until next time, have a super week!

Franchisee Homecoming - A Labor of Love

WoW! Our Corporate staff is caught up in the whirlwind of getting ready for our franchisees to be back at our headquarters tomorrow and Friday. For me, our annual Homecoming is a bit like preparing to welcome a new baby. The few days before "D-Day" are all anxiety-filled, you're exhausted, running around frantically making last minute preparations. Then, D-Day arrives and it's uncomfortable. You just want everything to go well, and according to plan. There is pain, there is excitement, there is more exhaustion, there is complete bliss when it's all over. Then, you go home and nurture this new baby and somewhere along the line you forget all the mania, the exhaustion and the pain and only remember the bliss. In the end, you sign up to do it all over again!!

I will make an admission that I am really looking forward to Friday afternoon. Not because it will be all over, but because it will be at that time that we can hopefully look back on our labor of love and bask in the glow of a job well done. Our programming is very interactive this year so I am anxious to see what our franchisees think. Additionally, almost half of our attendees are first time Homecoming attendees, so that will add a super dynamic to the group.

Wish us luck, cause this baby's comin', whether we're ready or not!! Thankfully, I'm pretty sure we're all set! Have a super week!!

Franchises: Where Traditions and Memories are Made

Today is my oldest son's 4th birthday. At 6:00 AM this morning I was out the door to our local Dunkin' Donuts(R) to buy him a big jelly donut, which we ultimately stuck a large "4" candle in for him to blow out at breakfast. What a super way to start out your birthday, right?? This tradition originally started out as an "oops" because I hadn't gotten a cake or cupcakes made for his birthday and I needed something quick to put a candle in. He loves DD jelly donuts so off I went. And here we are now continuing that "oops tradition, treasuring those memories made with Dunkin' Donuts.

It seems like franchising sometimes get a bad rap, mostly by folks who may not truly understand the importance of the franchisor/franchisee relationship, but as I was cruising to DD this morning I reflected on how many wonderful traditions and memories my family has built at franchised businesses. In addition to Dunkin' Donuts for your birthday: 1) Each kids' 1st birthday was celebrated with just them, me and their dad at McDonald's(R). Their first Happy Meal(R) was a big occasion for us since my husband was a McDonald's "Employee of the Year" back in his youth. 2)We had a wonderful party at Chuck E. Cheese's(R) this past weekend. Andrew and his cousin, Izy (who was celebrating her 5th birthday), smiled the whole time. They had a blast, and so did we. The Chuck E. Cheese's staff was so accomodating and cheerful and truly made the party relaxed and enjoyable instead of chaotic. I will never forget acting like a kid for a few minutes myself and challenging my dad to a couple of games of Ski-ball. Not that it's important, but I won. I am sure this will be the first of many Chuck E. Cheese's parties. 3)Me, and lots of kids, treasure the memory of washing the family vehicle at a Super Wash(R) car wash with dad on the weekend. To this day, thirty some years after I started hangin' out at the car wash with my mom and dad, when I am in a self-serve bay at a Super Wash I am totally at ease. It's just me, the water and the dirt. It feels so good when I am done washing my car and I can see what I accomplished. Thanks mom and dad.

Franchises: where traditions and memories are made. Thank you to all of the men and women out there who reached for the dream of owning your own business and did so through franchising. My family and I will do our best to keep making traditions and memories at your businesses - I'm sure many other families will to!

Happy Birthday, Andrew! You are my heart.

Until next week, have a SUPER weekend!!

In the Beginning...

Thirty-three years ago this holiday season, my parents opened their very first self-serve car wash with no house or car to their names, just $17.42 in their checkbook and a lot of ambition to make a positive difference in both their own lives and the lives of others. Back then, we weren't "Super Wash" yet, we were "Town's Edge Car Wash". But now, these three decades later, there are over 300 Super Wash(r) car washes across this great nation and we are so very proud to have the opportunity to serve these communities.


We are a true family-owned and operated American small business. Both of my parents are still intricately involved in the business, as are my sister and my dad's younger brother. Our company is a franchise format business and we are thankful for our super franchisee partners. Of the approximately 300 Super Wash car washes in 20+ states, about half are independently owned and operated by franchisees and half are owned and/or operated by Super Wash, Inc. This is somewhat unique as many franchisors do not have large numbers of company-owned stores, let alone run them for outside investors like we do.

Our mission is to "Meet and Greet Each Customer and Make A Positive Difference in Their Day". A past survey we conducted indicated that 3 out of 4 people wash their vehicle because it makes them feel better. We are glad to be able to provide a service that helps people feel better about their day/self/vehicle investment/situation. In these trying times, we know that a positive outlook can make all the difference!

Super Wash, Inc. offers a turnkey product, meaning we do everything from helping to locate the real estate for future projects to being the general contractor for the building to installing the equipment to servicing the business for the length of the franchise contract. Over the years, we have been a part of the development of over 700 self-serve car washes coast to coast. I do not know of any other car wash based company that does everything we do (especially in the self-serve world).

So, who am I? My name is Susan, and I am the Director of Franchising for Super Wash, Inc. I am the youngest daughter of the founders and there has not been a day of my life that this company hasn't been apart of. My mom was three months pregnant with me when they were putting the roof on their very first car wash. I like to joke with people that I am here to save the world one dirty car at a time. I am passionate about people and I love the business model of franchising. I truly believe that franchising is not a dirty "F" word, especially when companies are lead by individuals who are committed to people and good/ethical business practices.

I plan to use this blog to not only speak about Super Wash(r) car washes, but also about business in general. So many individuals/companies/businesses are doing amazing and wonderful things and I think we need to focus on what's going right in the world. I hope to be able to highlight some innovative practices and also some things that just make you go "hmm?"

To learn more about Super Wash, Inc. or to find the Super Wash closest to you, please visit us at www.superwash.com.

Until next time, have a SUPER day!